James Read is the world’s leading tanning expert with over fifteen years experience. He’s the man the stars trust – at least when it comes to getting an even tan! Celebrities such as Rosie Huntington-Whiteley, Lady Gaga and Mariah Carey all count themselves as his regulars. James handpicks every product within the range, so we thought who better to give you a little more insight into the world of James Read than the man himself…

How did you get into tanning?

“I have always loved self-tanning. When I was a teenager I was obsessed with trying out the latest formulas and innovations, so I knew I was destined to work in the world of tan. From working on the shop floor, to becoming a brand ambassador, tanning backstage at fashion week and owning my own salon, there isn’t many roles I haven’t played in the industry. My dream was to create my own brand, so I culminated all my experiences and knowledge to launch a completely unique range, James Read Tan.”

What makes James Read Tan stand out from the rest?

“James Read Tan offers customers a range of completely unique tanning products. I wanted to create something different, for me it was about stepping outside of the box and introducing products that had never been seen before.
Combining skincare, a natural golden glow, fragrance free formulas and beautiful packaging, my

products have become a favourite with beauty editors and celebrities around the globe. I am always exploring new ideas and exciting concepts, so watch this space… I can’t wait to show you what I have up my sleeve next!”

Do you think the current trend is heading towards lighter or darker tans?

“Neither, it is all about creating a natural looking tan that suits you. My signature tanning technique is layering, if you want a deeper shade simply reapply another layer an hour after the first. Repeat this step until you have achieved your perfect shade.”

Any chance of letting slip some of the Victoria Secret girls’ tanning preferences?

“Like me, the VS Angels are addicted to self-tan. They love the way it makes their skin glow and gives them an added confidence boost on the runway (as if they need it!). One of their favourite products is Sleep Mask Tan Face, it is perfect for adding a pop of sun-kissed radiance to their complexion.”

What should someone bear in mind when using your products for the first time and how long does the colour hold?

“My products are so easy to use, I’d even say they’re fool proof. Whether you need a guide colour or prefer a colourless formula, or if you love a tanning mousse or spray, there is something to suit everyone. The colour will last up to 5 days but my gradual and overnight range can be reapplied for a longer lasting glow.”

What about people with sensitive skin who are concerned about rashes and spots? Should they think twice before applying your product?

“My range is suitable for all skin types. Each product is infused with skin beautifying ingredients such as Aloe Vera, Cucumber Extract, Hyaluronic Acid and Red Algae which soothe, hydrate and moisturise the skin.”

What’s next for you?

“My aim is to bring James Read Tan to self-tan lovers across the globe.”